Background and objective
Transportation is responsible for nearly 25% of the world’s annual CO2 emissions, and 15% of annual emissions in general. A whopping 72% of these transport-related emissions are from road vehicles.
We want to reduce CO2 emissions by encouraging city-dwellers not to drive when there is a viable alternative method of transport (eg public transport, walking, cycling).
We are proposing a campaign to convince people to pledge to not using any form of car transport for a period of time.
Our vision: A world built for people, not for cars.
Our strategy: A collective challenge to help people realise that living without a car is easy, and will benefit their health and the planet.