Thank you for cycling

Slack Channel: #thank-you-for-cycling

Project Leader: Pete Ashworth

Background and objective

Cycling is not just a sport. It’s also the fastest and most efficient means of active transport. Active transport has compound benefits for a city and its citizens.

We help Londoners who want to start cycling for transport, or do it more often.

The impact we want to have is:

  1. Increased opportunity to cycle
  2. Increased cycle mode share (improving health and wellbeing)
  3. Decreased motorised mode share (reducing transport emissions, costs & time wasting)
  4. More diverse cycling community
  5. More adoption of the ‘transport approach’

We measure our impact through feedback and data provided by our customers.

Resources & Links


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